The Facebook Company

Background: Facebook was looking to bring all of their apps and services together under a new brand.

The Ask: Revisit content hierarchy and visual language to simplify a complex, multi-brand narrative.

Role: Copywriter, Content Strategist

We tested and defined navigation language and visual exploration for the overall experience.

And unified content from 50+ pages into three digestible, editorial moments that keep users in the know about FB initiatives and policies.