The Google Store

Background: The embedded BASIC/DEPT® team is the longest-running, highest-earning partnership within the agency. Together with a team of five Leads, we run the global account – and make an impact beyond a single channel. We concept and execute across the larger Google Pixel Brand, the global 1P and 3rd party sites, as well as physical retail stores in the U.S.

The Ask: Make Google Pixel desirable, and build a cohesive brand experience that turn curious shoppers into purchasers.

Role: Creative Director, Client Partner, Content Strategist, and many hats.